iwillvote.com
+ asmr

It’s hard enough to get people to show up to the polls, but in order to vote you also have to register. We created a series of ASMR videos for social media to encourage people to make sure they’re registered to vote in November 2020. The ads killed it in the 18-24 age groups with 41% CTRs. And surprisingly, we had even higher click-through rates with voters aged 55-65 at 47%.